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Indie and Fragrance: a business partnership with sillage

Niche, startup, and independent brands are proliferating in beauty and fragrance alike. Here Cosmetics Design takes a look at several indie fragrance brands with proven or probable longevity in the market....


Using culture as a marketing method

Storytelling is having a dramatic impact on how indie brands are crafting, communicating and connecting communities both online and offline. In this special focus on how Asia-Pacific brnads of today are marketing, we look at how the culture is increasingly forging fruitful relationships with companies and consumers....


Conversational marketing & AI: the new way to talk directly to beauty consumers

We got the inside scoop from Andy Mauro, co-founder & CEO of Automat, on how artificial intelligence (AI) is disrupting and redefining the industry....


Beauty Long Read: How Amazon is beginning to dominate the industry

With the internet opening up opportunities for beauty brands big and small to connect more easily with consumers, we take a look at the role of Amazon in the industry....


Health & beauty grabs top spot as fastest growing UK retail sector

Market research firm GlobalData has found that health & beauty is the UK‚s top retail sector for growth, and within that, traditional market leaders Boots, Tesco and Sainsbury‚s are actually losing share....


How indie beauty brands are flying the naturals flag - Mintel

The Indie beauty category and the naturals trend have always been a perfect complement, so it comes as no surprise that some of the most progressive and forward-thinking natural brands are also independently owned....